Ready for the mid-summer rush? Elevate your hotel’s seasonal aesthetic with smart biophilic design, which makes good use of the benefits plant life has to offer.
For those of us hustling in hospitality, there's no better time to get ahead of the competition than during the madness of the summer rush. Summer is when traveler's hit the more tropical states in a big way, taking advantage of some of the US’s top vacation spots.
But is your space ready for the influx? Have you thought about a fresh summer look? It’s never too late (or too soon!) to think about new ways to elevate your hotel’s look and feel for a better guest experience. One of the easiest ways to do this is with strategic horticultural design and landscaping services.
Over and above the enhanced aesthetic appeal that plants can bring, it’s crucial to remember the many advantages of indoor plants and biophilic design in the hospitality sector. In the heat of summer, it’s especially useful that plants:
Thoughtfully chosen plants can also serve as focal points for your entrance or lobby. They can also be seamlessly integrated into your hotel’s design aesthetic. As you face the vacation rush this summer, take some time to think about a mid-season upgrade, and how you can embrace hospitality decor and holiday décor trends that could serve you well into 2025.
Elevate your hotel’s summer aesthetic with more elaborate decor installations or landscaping designs. Or, if you’re considering a minimalist approach, there’s a lot you can do with strategically placed potted plants, and a lot you can say with a well-placed green wall system.
Of course, a lot depends on the plant species you opt for. Strategic plant design considers environmental conditions, design cohesion, your brand’s identity, and your personal taste. Choosing the right plant for a particular space is of utmost importance, which is why our award-winning horticultural designers are on standby for anyone looking to consult with an expert.
Our portfolio is as extensive as our selection guide, so it’s up to you how best to proceed. Here are some focal point plants that we like to use for a striking summer aesthetic:
With large, violin-shaped leaves and a strong stature, the Fiddle Leaf Fig is a strong statement piece for lobbies and lounges. It thrives in bright indoor spaces and can tolerate tropical summer temperatures.
Matching the drama of summer, the Bird of Paradise produces vibrant orange flowers that are perfect for a tropical feel. While this striking species can make for a captivating focal piece indoors, it’s most at home in a sun-bathed spot outside. The Bird of Paradise is perfect for life at the poolside and can withstand the harsh summer heat.
A hot commodity among indoor plant enthusiasts and trend setters, the Monstera is adaptable to varying light conditions and very easy to care for (though it’s important to note that no plant is too tricky for Natura to maintain!). This species flourishes in humid conditions and—while we don’t like to play favorites—it’s tricky not to peg this as the quintessential plant of summer.
But maybe you’re looking for something slightly more minimalistic? Here are some smaller plant species that can fit seamlessly into your summer upgrade without causing too much of a stir:
If what you’re going for is sleek and sophisticated, you can’t go wrong with a well-placed Snake Plant. With sword-like leaves and a hardy temperament, this species is great for minimalist architecture with long lines and smooth exteriors. It also thrives in low-light conditions and adds a stylish touch of green that won’t overwhelm a space.
The ZZ’s glossy dark green leaves are perfect for modern interiors. Another unassuming species, ZZ Plants are extremely resilient and thrive in low to bright indirect light. They work well to add a splash of green in clean spaces.
Featuring trailing vines with jade-colored heart-shaped leaves, Pothos’s aesthetic appeal is not the only thing it has going for it. Known for its air-purifying qualities and easy adaptability, this is a versatile species that’s hard to overlook. Set your Pothos up in a wall planter or add vertical interest with a hanging basket.
Whether you’re looking to add a statement this summer or you like to keep things understated, integrating lush greenery into your seasonal design plans can be the summer refresh your hotel needs.
Plant-rich hotels are welcoming, tranquil, relaxing and on-trend, and no-one knows this better than Natura. Because we’re so aware of the countless benefits that plant life offers a space, we’re experts on what can give our hospitality clients the edge in an increasingly competitive industry, over and above the aesthetics of biophilic design.
Want to know more about what plants can do for your business? Download Natura’s Ultimate Guide to Plants for the Hospitality Industry.
If you’re looking to commit to that summer refresh—for this season and the next—book a consultation now with one of our plant design experts.