In an industry as competitive as hospitality, boasting a WELL certification will put your hotel head and shoulders above the rest. Here’s how complying with WELL standards and prioritizing the importance of sustainability in the hotel industry will boost your business:
Aligning with WELL standards can be a significant advantage for anyone operating in the hospitality space. Meeting WELL standards will help your hotel attract health-conscious travelers, particularly those who are familiar with WELL and know what it stands for.
But, when it comes to meeting the WELL standards, curating a wellness-centered space is not something a company can achieve on a whim. It’s a significant investment that tells guests they’ve chosen to book at a hotel that prioritizes the wellbeing of their occupants.
A WELL-certified hotel serves as an immediate green flag for travelers. Hotels that meet WELL Building standards prove to guests that management has invested not just money, but also time and careful thought into optimizing a space that prioritizes the health and wellness of its occupants.
Guests of a WELL-certified space can rest assured that they’ll have a conducive space to relax and unwind during their stay, regardless of whether they’re there for business or pleasure. Guests are also ensured access to healthy food and a variety of other amenities that consider, and maybe even improve, their health and wellbeing
The International Well Building Institute (IWBI) uses reliable third parties to verify that potential recipients of their certification are up to standard. This eliminates bias in the certification process and ensures that every WELL certification has been hard earned.
Backed by the IWBI, every hotel that has passed the rigors of the WELL certification process has had their commitment to health and sustainability vetted and verified (they have a certification to prove it!). This puts them miles ahead of any competitor simply giving lip service to unverified wellness claims.
There are significant marketing and branding opportunities with WELL Certification, which gives hotels the competitive edge they need in a cut-throat industry.
Proudly displaying a WELL Certification for the hotel industry on your premises and branding collateral will grab the attention of potential guests and eco-conscious travelers. Your WELL certification can also highlight your establishment as credible and professional for those who are unfamiliar with WELL and what it stands for.
If your hotel is WELL certified, you should be displaying the WELL logo where potential guests will see it. Encourage your marketing team to add your accreditation to high-traffic pages on your website, social media accounts, and any marketing emails going out to subscribers and potential guests.
You might think that you’re able to achieve the WELL certification on your own. After all, preparing healthy food, keeping spaces clean, and adding a few plants to your décor shouldn’t be too hard to achieve, right?
The truth is, meeting all of WELL’s preconditions is nearly impossible to achieve if you’re managing your primary responsibilities at the same time. You’ll want partners to help you manage the WELL aspects of your business. You and your team need to focus on what you do best.
Like the IWBI, we prioritize a people-first approach to our business. We love to work with companies looking to comply with WELL standards and can help hotels with some of the preconditions for the WELL Mind concept, including M02 (your guests’ experience of nature and place at your hotel), M07 (your guests’ accessibility to nature and plant life in a non-workspace) and M09 (your guests’ access to nature beyond M02)
Subscribe here for Part II for more on how Natura can help you meet certain WELL Mind features. We’ll help your hotel maintain healthy plant life and high horticultural design standards. If you’re ready to take the leap into WELL-aligned plant design, book a consultation with a Natura plant specialist: