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WE HAVE EARNED THE WORKS WITH WELL TRADEMARK LICENSE FOR OUR PLANTS
Plants are WELL! After a stringent evaluation process, we are proud to say that Natura is the first interior landscaping company to acquire the Works with WELL trademark for our products and services.
Texas, United States of America; January 2024 — Natura has recently acquired the ability to use the Works with WELL trademark for our plants. The Works with WELL initiative was created by the International WELL Building Institute (IWBI). This achievement confirms that our work aligns with specific strategies and goals outlined in the WELL Building Standard (WELL).
The WELL Building Standard is the world’s leading standard for office design which focuses on advancing people’s health and well-being with a library of holistic, evidence-based strategies applicable across all buildings, organizations, and communities. Driven by the global demand for healthier spaces and organizations that allow people to thrive, WELL adoption has grown exponentially since its launch in 2014. Developed over 10 years and backed by the latest scientific research, WELL outlines key building-level interventions and organizational strategies across their 10 concept areas: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind, and Community.
Natura’s plants work to support the WELL Building Standards for the Mind concept area and align with the Nature and Place (M02), Restorative Spaces (M07), and Enhanced Access to Nature (M09) feature specifications. These alignments mean strategic use of our plants can help a space achieve the following WELL features:
- (M02) Nature or natural elements are incorporated into the building's common spaces.
- (M07) The space has at least one non-work space that has a variety of restorative features (plants are one of the potential features for this requirement).
- (M09) The space has at least one accessible outdoor space and 75% of desks (or more) have a direct line of sight to a natural feature.
“Our core purpose and mission is to create environments where people thrive. We know that a direct link to that is through biophilic design. We love the fact that we have WELL saying the exact same thing with scientific evidence to continue to back up what we know—that plants make a difference. Mental health, physical health, productivity. It aligns perfectly with what we're trying to accomplish.”
— Casey Nelson, Natura’s Design and Sales Leader.
IWBI granted us a license to use the Works with WELL trademark after we submitted an application to the IWBI. Our application underwent a third-party review to confirm that Natura’s work meets the requirements for the license. The alignment between our plants and the WELL features demonstrates Natura’s commitment to creating environments that allow people to thrive. In addition, Natura is now an IWBI member, joining a network of global brands working to support the WELL movement by sharing expertise and products that advance people’s health and well-being.
Launched in 2022, the Works with WELL trademark licensing program recognizes products and solutions that can support companies looking to become WELL certified. The trademark highlights an alignment between an eligible product and at least one WELL feature or threshold. Once given, the Works with WELL trademark informs the market of the company's alignment with WELL and its ability to help those pursuing a WELL certification.
About Natura:
Natura is an interior plant design, installation, and maintenance firm, servicing over 3,000 commercial environments within all major markets in Texas and Florida. Our mission is to create environments where people THRIVE! For the past 40 years, we have built our reputation by providing first-class service and helping to create innovative environments with our team of design consultants and horticultural technicians.
Learn more about Natura’s partnership with the International WELL Building Institute (IWBI) and how plants are WELL.
International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Performance Rating, WELL Performance Rated, WELL Equity Rating, WELL Equity Rated, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.
