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PR | Natura Earns License to Use WELL Trademark for Indoor Plants




New distinction validates Indoor Plants as aligned with specific strategies in the WELL Building Standard



Texas, United States of America; November, 2023Natura has recently acquired the eligibility to use the ‘Works with WELL’ trademark for our Indoor Plants. The ‘Works with WELL’ initiative was created by the International WELL Building Institute (IWBI). This milestone confirms that our Indoor Plants align with specific health strategies within the WELL Building Standard (WELL)

The new trademark demonstrates Indoor Plants align with health strategies regarding Mind and Movement concept areas, within the WELL Building Standard (WELL). 

WELL is the world’s leading standard that focuses on advancing people’s health and well-being with a library of holistic, evidence-based strategies applicable across buildings, organizations and communities. Developed over 10 years and backed by the latest scientific research, WELL outlines key building-level interventions and organizational strategies across 10 concept areas: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind and Community. 

Natura’s Indoor Plants works to support the WELL Building Standard’s of Mind and  Movement concept areas, and aligns with Nature and Place, Enhanced Access to Nature, and Circulation Network feature specifications. These alignments mean the product can contribute to the achievement of the following WELL features:

  • Promotes positive mental health of occupants, supporting their well-being by incorporating natural and biophilic elements into the building’s interior designs. These elements provide a connection to nature, in accordance with the WELL Nature and Place standard under the Mind concept area. 
  • Integrate nature and natural elements into interior designs. An example is the creation of Green Spaces. Natura’s Indoor Plants Designs will meet WELL’s standard of at least 75% of common spaces having direct line-of-sight to indoor plants.
  • Aesthetic staircase designs, meeting WELL’s standard of Movement, specifically Circulation Network

“Our core purpose and mission is to create environments where people thrive. We know that a direct link to that is through biophilic design. We love the fact that we have WELL saying the exact same thing with scientific evidence to continue to back up what we know—that plants make a difference. Mental health, physical health, productivity. It aligns perfectly with what we're trying to accomplish by creating environments where people thrive.” — Casey Nelson, Natura’s Design and Sales Leader.

IWBI granted the license to Natura to use the Works with WELL trademark after Natura submitted an application to IWBI. Their application underwent a third-party document review to confirm that Natura’s specific Indoor Plants features meet the requirements for the license required by IWBI. 

The alignment between Indoor Plants and such WELL features demonstrates Natura’s commitment to advancing products and solutions that support human health and well-being.

In addition, Natura is now an IWBI member, joining a network of global brands excited to support the WELL movement by sharing expertise and solutions that advance people’s health and well-being. 

Launched in 2022, the Works with WELL trademark licensing program recognizes products and solutions that contribute to the achieving of specific features in the WELL Standard. The Works with WELL trademark indicates specific alignment between an eligible product and at least one WELL feature or threshold, thereby informing the market of solutions available to support organizations advancing people-first places. Driven by the global demand for healthier places and healthier organizations that support people to thrive, WELL adoption has grown exponentially since its launch in 2014.

About Natura:

Natura is an interior horticultural design, installation, and maintenance firm, servicing over 3,000 commercial environments within all major markets in Texas. Their mission is to create environments where PEOPLE THRIVE! For the past 37 years, they have built their reputation by providing remarkable service to innovative environments by a thriving team.

Learn more about Natura’s partnership with International WELL Building Institute (IWBI) and how Indoor Plants meet WELL Building Standards.


International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Performance Rating, WELL Performance Rated, WELL Equity Rating, WELL Equity Rated, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.