By
03/01/2016
FOR IMMEDIATE RELEASE
Natura ACQUIRES CORPORATE GREEN INTERIOR FOLIAGE
DALLAS, TX—Natura, Inc. is pleased to announce the acquisition of Corporate Green Interior Foliage, an interior horticultural services company based in Dallas Texas and operating in the DFW Metroplex for the past 31 years. Corporate Green was founded in 1985 by Betsy Bates, “I started Corporate Green, Inc. with a water bucket, scissors, feather duster, and a ton of ambition. In a few years my goal was to be the best in the business, providing clients with extraordinary service and to develop a team of plant professionals that had similar vision. That goal has been met and has been most rewarding.”
Corporate Green has been peer-recognized within the interiorscape industry as an award winning horticultural services provider with talent and values aligned with Natura’ purpose–to improve life and business by enhancing environments. Natura has long been aware of the success and high-standing Corporate Green maintains within the industry and is proud to integrate Corporate Green’s employees and welcome their client base to their organization.
Mrs. Bates continued, “I have known Natura’ owner, Mike Senneff, for more than 20 years. We share many professional similarities—we both have degrees in horticulture, started our companies from scratch and have created organizations focused on professional customer service. We have both given back to our industry serving on industry boards and associations together.”
The combination of the two companies will increase the value Natura delivers to customers and its market share in the Dallas area. Ultimately, this will pave the way for continued growth and expansion aligned with its strategic initiatives. Natura’ CEO, Mike Senneff states, “The acquisition of Corporate Green provides an increased presence for Natura in the fast growing Dallas market. The additional business allows us to create greater value to our customers and growth opportunities for all our team members.” Corporate Green reported $2.9MM in sales revenue in 2015 and will integrate 25 full-time employees.
About Natura
In business for over 33 years, Natura has earned a reputation as an innovator and leader in the interior plantscape industry. The company has experienced continuous growth by providing quality results with a strong commitment to customer service. They are responsible for the care and maintenance of over 2500 commercial interior environments each week while operating in all major Texas markets with annual revenues over $14MM. Natura derives 60% of its revenue from interior landscaping, 30% from holiday decor installations and 10% from wholesale and special events activities, and employs over 100 full time employees and 50 seasonal employees.
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For more information on Natura and the aesthetic, environmental, health and wellbeing benefits that live plants provide in the built environment, visit us online at www.plantinterscapes.com
